The project aimed to make it easy and convenient for both companies and private individuals to return pink ribbons to Cancerfonden for reuse. Through user research, including interviews and surveys, we identified key pain points and preferences in the ribbon collection process. For companies, we found that many stores had Instabox locations nearby, leading to the idea of a collaboration with Instabox to make it easy for all ICA stores to contribute. We also sent out a survey with over 200 respondents that showed that 66% were willing to submit their ribbons and qualitative interviews revealed that different age groups had different driving forces for returning ribbons so we made it possible for people to submit ribbons in multiple ways. We placed ribbon collection boxes in all ICA stores and when the collection period was over, the store would put the box filled with ribbons into an Instabox box, together with unsold products. Overall, the redesign of the project was an iterative process that was guided by user research and feedback, resulting in an effective and efficient solution that aligns with the needs and preferences of the target audience.