The redesign of the BMW app was focused on providing a tailored and seamless experience for three distinct user groups: pro users with multiple cars, beginners with one car, and electric car owners. To understand the needs and pain points of each user group, we conducted user research through interviews, surveys and personas. This helped us identify the key features and functionality that were important to each group. Based on our research, we designed the app to meet the unique needs of each user group. You can read about our design for PRO users below.
BMW
Pro users have multiple cars and they need to be able to access and manage all of them in one place. We added the functionality to allow pro users to add multiple cars to the app, switch between them easily and track the information for each car separately.
The redesigned BMW app for pro users includes an advanced trip-planning feature that utilizes real-time data to provide a comprehensive assessment of the user's vehicle fleet. The feature allows pro users to compare the performance of their cars in terms of speed, fuel efficiency, and parking convenience, enabling them to make an informed decision about which car would be the most suitable for their specific trip.
The All Services feature in the BMW app for pro users allows them to connect all their cars to save the same profiles in all their cars. It also allows them to purchase upgrades and compare new BMW models with their existing cars, giving them a comprehensive view of their car portfolio and helping them make informed decisions before purchasing a new BMW.
BMW
The redesign of the BMW app was focused on providing a tailored and seamless experience for three distinct user groups: pro users with multiple cars, beginners with one car, and electric car owners. To understand the needs and pain points of each user group, we conducted user research through interviews, surveys and personas. This helped us identify the key features and functionality that were important to each group. Based on our research, we designed the app to meet the unique needs of each user group. You can read about our design for PRO users below.
Pro users have multiple cars and they need to be able to access and manage all of them in one place. We added the functionality to allow pro users to add multiple cars to the app, switch between them easily and track the information for each car separately.
The redesigned BMW app for pro users includes an advanced trip-planning feature that utilizes real-time data to provide a comprehensive assessment of the user's vehicle fleet. The feature allows pro users to compare the performance of their cars in terms of speed, fuel efficiency, and parking convenience, enabling them to make an informed decision about which car would be the most suitable for their specific trip.
The All Services feature in the BMW app for pro users allows them to connect all their cars to save the same profiles in all their cars. It also allows them to purchase upgrades and compare new BMW models with their existing cars, giving them a comprehensive view of their car portfolio and helping them make informed decisions before purchasing a new BMW.
BMW
The redesign of the BMW app was focused on providing a tailored and seamless experience for three distinct user groups: pro users with multiple cars, beginners with one car, and electric car owners. To understand the needs and pain points of each user group, we conducted user research through interviews, surveys and personas. This helped us identify the key features and functionality that were important to each group. Based on our research, we designed the app to meet the unique needs of each user group. You can read about our design for PRO users below.
Pro users have multiple cars and they need to be able to access and manage all of them in one place. We added the functionality to allow pro users to add multiple cars to the app, switch between them easily and track the information for each car separately.
The redesigned BMW app for pro users includes an advanced trip-planning feature that utilizes real-time data to provide a comprehensive assessment of the user's vehicle fleet. The feature allows pro users to compare the performance of their cars in terms of speed, fuel efficiency, and parking convenience, enabling them to make an informed decision about which car would be the most suitable for their specific trip.
The All Services feature in the BMW app for pro users allows them to connect all their cars to save the same profiles in all their cars. It also allows them to purchase upgrades and compare new BMW models with their existing cars, giving them a comprehensive view of their car portfolio and helping them make informed decisions before purchasing a new BMW.
